Travel & Transport

Have strong global brand, will travel.

Objective

As globalization makes the world smaller, the travel industry is getting bigger. Travel and Transport needed a brand that could accommodate its quickly growing range of services and grow with the company as it continues its expansion into the international arena.

Strategy

After an intensive discovery phase, in which Turnpost facilitated building consensus among a group of global stakeholders, we crafted a new, cohesive brand, provided comprehensive guidelines, facilitated a successful internal launch, and developed a detailed brand acquisition strategy for adding newly acquired companies to the Travel and Transport brand.

Outcome

Supported by a strong brand and clear strategy, the company has acquired new companies at home and abroad, added services in the luxury business travel space and successfully expanded its European operations.

Campaign / Environmental / Identity / Print / Web

  • The partnership that we have fostered with Turnpost has been one of not simply working with an outside firm for our branding needs. Turnpost truly became an extension of our Marketing department. From day one, the entire team at Turnpost dedicated themselves to learning about our business, our people, our culture and the global brand we are continuously evolving. Because of the work they have done for us over the years and their ability to truly listen to our needs, we have significantly grown our brand in the travel space.
    Chantel Windeshausen - Senior Director, Global Marketing Travel and Transport, Inc.

  • Turnpost helped to drive our team into understanding the need for the development of a brand acquisition strategy. Jeff and team led us through the process in developing a singular brand for our organization that has helped us solidify our stake in the global travel arena. The Turnpost team is ALWAYS available to answer my questions, talk me through new opportunities for brand growth, and offer our company creative solutions that truly set us apart in what is a very competitive market. They exemplify what is means to put the customer first and constantly provide us with unique ways to help grow our brand.

    Chantel Windeshausen - Senior Director, Global Marketing Travel and Transport, Inc.

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