Most likely you have old photos and home movies sitting around collecting dust. Well, PeggyBank is an online resource for having analog media converted to digital format, so precious memories can be preserved forever and shared with family and friends through the PeggyVault – Save your Mpegs, Jpegs and Aunt Pegs forever. Turnpost crafted the brand, brand strategy and all communications involved with the launch of PeggyBank including: identity, graphic continuity program, all advertising, interior and exterior environmental design and website development.

PeggyBank has experienced tremendous results since its launch. Web traffic and sales have skyrocketed, 80% of PeggyBank customers are from outside the state of Nebraska, they have expanded their facility and added more full-time technicians. They have also been featured in a variety of publications including TechCrunch, Your Digital Life and the Omaha World-Herald.

Turnpost recently developed the logo for Saigon Surface, a new modern Vietnamese restaurant in Downtown Omaha. At Saigon Surface, iPads are available at each table, allowing customers to order their meals using an app, surf the internet or listen to their favorite song. The logo incorporates characteristics of the modern technology with a traditional symbol for Asian cuisine.

The Omaha World-Herald  reviewed Saigon Surface, praising the gourmet menu and ingredients and reasonable prices. So next time you’re planning an evening out, stop by Saigon Surface for a bowl of pho or some fresh spring rolls.

Brand strength still trumps price when it comes to purchase decisions, according to a recent report compiled by Millward Brown.

The report, “Value-D: Balancing Desire and Price for Brand Success,” indicates that price alone is not enough to attract shoppers despite an economic environment that has caused consumers to become more cautious of their spending habits.

Only 7 percent of consumers truly buy on price and 81 percent of consumers consider “brand” an important reason to purchase, evidence that brand strength is as important as ever when influencing purchase decisions.

To read the report in its entirety, visit MarketingPower.com.

Turnpost recently had the pleasure of developing the logo for the Hotel Deco, a new luxury boutique hotel opening soon in downtown Omaha at 1504 Harney Street. Located in the historic Redick Tower, the Hotel Deco, an upscale boutique hotel, will be part of the Preferred Hotel Group. The Grand opening is scheduled for June 1st. Hotel Deco will include The Zin Room, a restaurant operated by the owner of Ryan’s Bistro.

I don’t know if this is a tip but it’s food for thought and it’s pretty damn funny …and true. For years we’ve been talking about what we call the “Bermuda Triangle” at Turnpost. The constant struggle between budget, time and quality that can be a challenge to navigate. Issac Hinds shared this on facebook last month and it had me in stitches. Designer Colin Harman nailed it in his poster “How Would You Like Your Graphic Design?” Love it!

To learn more about how Turnpost strives to achieve the impossible utopia, contact us today!

Sometimes Bigger Isn’t Always Better

As a firm that has adopted a focused approach to the products and services we provide, we have developed strategic alliances with service providers in areas that allow us to compete with traditional agencies – to custom tailor communication solutions based on a clients unique needs and circumstances. We firmly believe that this approach results in a unified effort that can be deep in talent and resources, more experienced in specific marketing and communications disciplines, and at times a better fit than the “one size fits all” approach. We contend that the strategic alliance model provides diverse experience and brings innovation typical of hard working entrepreneurs and communicators working in smaller, focused groups who are well equipped to rise to the challenges of today’s markets.

The following companies have experienced great success with this model:

American Express, Best Buy, BMW, Burger King, California Pizza Kitchen, Coke Zero, Domino’s Pizza, Dove Soap, IBM, Jaguar, K-Swiss, Kodak, Kraft Mac-n-Cheese, Met Life, Microsoft, Midas, Miller Brewing Co., Mini-Copper, Old Navy, Sears

To learn more about how Turnpost can create a custom fit for your needs, contact us today!

We’ve been busy branding for Busy Living.

Busy Living came to Turnpost with a business plan and an idea of a new way to serve the community through all-inclusive home repair and maintenance. Turnpost created their logo, trade show display, van wraps, website design, advertisements, banner ads, company collateral, business cards and more. Check them out at busyliving.com

In 2010, West Denver Prep’s schools rank 1st and 2nd among DPS secondary schools for overall performance and 1st and 2nd among all public secondary schools statewide for academic growth.

Turnpost has been working closely with the staff from West Denver Prep and went live with their new website this past month. Check it out at westdenverprep.org

Prospective clients sometimes come to us with limited knowledge or experience when it comes to marketing or branding – but they DO know what moves them.  Their business is personal.

They want to project the correct image, message and experience so the world “gets” who they are and what their services and products can offer them.

Most entrepreneurs know they’ll need a logo, a website, a brochure …throw in some business cards and …POOF!  They’re in business!  Well, these are just a few pieces, albeit critical, of their brand.  And it’s important to proceed correctly.

In the spirit of the New Year, this January we will begin posting Turnpost’s tips on branding and maybe some unrelated stuff from time to time (we have a wicked good salsa recipe). Check back every Monday or so

Your Logo is an Investment, Not an Expense

A great logo is only the beginning of the brand experience and we’re here to tell you …it’s priceless! The ROI on good logo development is directly proportionate to the value of your company and the resonated experience of your customers. Proper logo development takes time and a thorough process. With a logo, you definitely get what you pay for.

The value of your name alone, combined with a logo has the power to compel or repel. Your logo must be unique and distintive. Keep in mind: your logo and brand is competing with national and local chains as well as every one of your small business competitors. You want your brand (not the other guy’s) to stand out in your customer’s minds …you know, bury in there like a tick.

We’ve been asked countless times, “What’s the ROI on a logo?” Our response: “In five years we’ll ask if we can purchase your logo back for the same price you paid for it.” …We’ve never had any takers.

Investing in a good logo has a significantly better return than the stock market, even in its best years! You can bank on it.